Poster "Łódź" - shortlisted for TYPE TEXT LDZ (Łódź, Poland). Original size 70x100 cm.

The creative concept for this poster draws from the unique aspects of the Polish language, particularly its challenging orthography, even for native speakers. Many Polish words rely on convention for correct spelling. Łódź, known for its rich artistic tradition, serves as a symbol of creativity, craftsmanship, and innovation. On the poster, the city's name is deliberately written in childlike handwriting with intentional mistakes, yet it remains pronounceable, echoing the city's name itself, to convey a sense of freshness and openness crucial for inspiration. Below, '5+', signed by Łódź, reminiscent of a perfect score on an exam, refers to a Polish idiom derived from the grading system, indicating something marked '5+' as flawless.